By Bob Cook The first rule of marketing is understand your customers, take time to join Convince Copywriting as we look at different nations and nationalities from a marketing perspective. In part one of the series we will talk about...
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By Bob Cook and Steve Wallace A press release is a written statement given to the media. It can announce a variety of news items: scheduled events, promotions, awards, news products and services and sales numbers. They can also be...
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By Steve Wallace & Bob Cook The effective marketing technique for B2B technology marketing Targeted: B2B advertising that is written for everybody is read by nobody. The more customized your message, the more likely it is to be read by...
Read MoreConvince started because we felt that the quality of Taiwanese marketing materials in English was very poor. It fell far short of the excellent level of engineering and manufacturing that we saw everywhere around us in Taiwan. We felt that...
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One of the dubious joys of being a traditional copywriter (as opposed to the content creation type) is choosing which word to write where. Whilst not the most difficult part of developing marketing material it can be hard to find...
Read MoreBy Bob Cook Considerations when marketing documents The first consideration is the audience who will attend the exhibition? Are they? Retail purchasers searching for products to sell Manufacturer representatives looking for OEM suppliers Research engineers looking for solutions to problems...
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By Steve Wallace & Bob Cook When a recession hits marketing strategies are revised and marketing budgets cut, but what should your company do to best make use of its opportunities remaining in the marketplace? Bob Cook and Steve Wallace...
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by Claude C. Hopkins taken from Scientific Advertising To properly understand advertising or to learn even its rudiments one must start with the right conception . Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in...
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