There is nothing worse than looking up in the middle of writing to find that the text is ALL IN CAPITALS. I know used the Caps Lock to enter a model name a page ago, but just because I forgot...
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Steve Wallace & Bob Cook – 2009 December 10th “I’m late, the bubble’s about to burst!” said the banker Everything we knew about ourselves and our customers is now wrong, the recession changed it all. Steve Wallace of National Chiao-Tung...
Read MoreLife Magazine, 1966 March 18th Looking through some old Life magazines for inspiration and came across this Rexall ad from 1966, it struck me as a wonderful example of the period…an age when you could easily tie in general drugstore promotions with...
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What good copy is really about With the mobile web, SEO, and twitterized 10-second attention spans writing marketing material sometimes seems so different from just a short while ago. But writing for marketing (i.e. real copywriting) is still at heart...
Read MoreDavid Ogilvy interview from the television show, The Open Mind, 1982 A little lunchtime viewing for you now, from the current affairs show The Open Mind. Richard Heffner interviews David Ogilvy on political advertising, the effect of advertising on society,...
Read MoreAbout Mary Wells Lawrence Born in 1928 Mary Wells Lawrence is one of the greatest living copywriters and ad executives. She is rightfully credited with being the first female to break into the men’s club that was the ad world...
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The Force Super bowl 2011, one TV commercial stood out amongst the kaleidoscope of lavish and impressive ads. The story of a child in a Darth Vader costume trying to use his Jedi-like forces around the home. Only feeling success...
Read More7 common mistakes businesses make with press releases 1.- making a press release more than two pages long Your customers, your dealers, newspaper editors, all the people you want to read your press releases have busy jobs – they...
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With the growth of the internet the purpose of marketing and advertising has not changed, but the way achieve our goals has. Copywriting is no longer about simply persuading customers to buy and building brands, but about getting your products...
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