Overview: The Philippines may not be one of the world’s powerhouses and may not be one of the world’s largest economies but it is certainly a country that is on the up. The country has a population of just under...

Facebook is a marketing and technology phenomenon. It is the 500lb gorilla that cannot be ignored because it’s already in the room. In fact it is in everyone’s room including the people that you would dearly like to influence to...

Who would have thought that social media would have grown into the monster that it is today, with it now not only keeping people connected but is now also a massive tool for the marketing world. A simple tweet, video...

Selling technology has its own set of challenges. By its very definition, technology is generally complex and sophisticated. Even simple things like buckets and mops require investment in manufacturing technology for which, in the past, there was no compelling story....

Welcome back to the second part of the most classic ad campaigns that have helped to shape marketing as we see it today. Many of you will already know that the aim of any marketing campaign is one of two...

These days we live in a world of commercials and advertisements scattered practically everywhere we go, it can be difficult to escape them. However, with so many around it can be difficult for one particular campaign to stand out against...

The German Professor Erik Spiekermann has a great quote on branding he says you are ‘You are what you are seen to be’.  Essentially how the consumer sees the brand, high quality, long lasting, innovative, fun, and how they perceive...